KFI AM, Los Angeles' most popular radio station, can be found at 640 AM. It broadcasts at approximately 640 AM. The signal is heard in most of west North America, including Arizona & Nevada. It's a news and talk station during the day. It's a top 40 music station in the evening. Aside from the local program, KFI supplies shows to national syndication.
KFI was Los Angeles Dodgers' primary station in 1960s. It aired every Dodgers' game through the 1970s. KFI became the primary source for war news in Los Angeles after World War II. It also carried NBC's weekend broadcast service.
KFI started playing adult music from the top 40 in the mid-1970s. Popular disk jockeys interspersed with aggressive local sports coverage. Dave Diamond was the evening host. Bob Shannon survived, and later became a film actor coach in Los Angeles.
For 25 years, "The Swingin’ Years" was nationally syndicated. Chuck Cecil hosted it from 1956 until the early 1970s. It aired previously on KFI, before it moved to KKJZ at Long Beach.
KFI changed from a top 40 format to a news- and talk station in the late 1970s. Scott Ellsworth's program, "Scott's Place," featured jazz music. Other hosts included Ted Rall and Charlie Fox.
Lohman & Barkley was a morning duo. They also did live call in shows. Casey Bartholomew, a board operator, wrote many "updates" that were very popular. Tim Kelly was a contributor to The Bill Handel Program.
KFI is also a leader of the Emergency Alert System for Western U.S. and supplies play-by–play broadcasts to other stations throughout the Southwest. Its transmitter station is located in La Mirada (California). It turned off HD signals on August 12, 2015.
KFI owns an iHeartRadio online streaming platform. There is one national syndicated talk show, and two local shows. All hosts are Southern Californians. The station has hosted some of the most prominent personalities in radio.
KFI has had a lot of change in its lineup over the past decade. Many of the former hosts have left KFI. Others have returned. Neil Saavedra has been appointed marketing director. Mike Nolan is now the marketing director.
KFI has also added programs. Mike Nolan is back on the air, after a long hiatus. He was a subject matter specialist for aviation-related topics with KFI 103.5. He is also host of Sunday's Jesus Christ Show.
On the day of KFI's 50th anniversary, it featured interviews with former NBC Radio personalities. Ev Kelly, Tim & Ev, Mark Thompson and the "Swingin’ Year" were some of the guests. Tom Leykis who hosts a political-oriented, "combatradio", was also among the guests. Dave Hull was a host of a weekly talk-show and joined the list in 2013.
KFI held its 50th Anniversary celebration at Burbank, CA's Radio Station. Cox Broadcasting acquired KFI for $15million. This was the highest amount ever paid to a radio station.
FAQ
How can I choose my target audience
Start with yourself, and the people closest to you. You might be unsure where to begin. Ask yourself: "Whom am I trying to reach?"
These are some questions to ask yourself: Who is the most influential person in my industry? What are the problems they face daily? Who are my top-ranking people? Where can they be found online?
Rewind to the beginning, when your business was founded. What was your motivation for starting? What problem solved you for yourself? How did that happen?
These answers will help identify your ideal clients. This will allow you to learn more about your ideal customers and their motivations for buying from you.
It is also possible to look at the websites and social networks pages of your competitors to get insight into who they cater.
Once you have identified your target customers you will need to choose the channel to reach them. A website might be created to reach home buyers, for instance, if your business provides services to agents in real estate.
If your company provides software to small businesses, you might consider creating a blog for those owners.
A Facebook page could be created for clothing sellers. If you own a restaurant, you can set up a twitter account to provide information for parents searching for child-friendly options.
You have many options to convey your message.
What information do you need about internet advertising
Internet advertising is an important part of any business strategy today. It allows companies to reach potential customers at low costs. There are many options for internet advertising. Some are free and some require payment.
You can also advertise online using banner ads, pop up ads, search engine optimization, pay-per-click advertisements (PPC), social media marketing (e-mail marketing), and mobile marketing. Each method offers its own advantages and disadvantages.
What do you need to know about television advertising?
Television advertising is an extremely effective medium for reaching many people at once. It was also very costly. But if you use it correctly, it can be extremely powerful.
Although there are many types, TV ads share certain common characteristics. The first thing to remember when planning any type of TV ad is to ensure it fits into its category. Don't confuse a lifestyle ad with a product advertisement if you are running a commercial. Your message should be consistent throughout the entire campaign.
A second important thing to keep in mind is that prime-time hours is the best time to air ads. This is because viewers tend to watch TV while sitting down in front the television. You want them to be comfortable enough to listen to your words.
Last but not least, just because you have a lot of money does not mean that you will get great results. However, this may not be true. According to a University of California study, commercials that aired on popular TV shows had lower sales than those that aired on unpopular programs. If you spend a lot of money advertising on TV, make sure it's done right.
What is branding?
Branding is how you communicate who you are and what you stand for. It's how people remember you and your name.
Branding is about creating a unique identity that distinguishes your company. A brand is not just a logo but also includes everything from your physical appearance to the tone of voice used by employees.
A strong brand makes customers feel more confident about buying from you. They also feel more confident choosing your products than those from competitors.
A good example of a well-branded company is Apple. Apple's brand is recognized worldwide for its clean design, high product quality, and great customer support.
Apple's name is synonymous with technology. Apple is what people think about when they see a smartphone, computer or tablet.
If you're considering starting a new business, you should consider developing a brand before launching. This will give you and your business a face.
What should you know about radio advertising
It is important to understand the interdependence of different media types. It is important to understand that all media forms are complementary and not competitive.
Radio is best used to complement television advertising. It enhances television by reinforcing important messages and providing additional details.
Radio listeners are often not able to handle long TV commercials. Radio ads are often shorter and cheaper.
What is advertising's primary purpose?
Advertising is more about connecting with customers than just selling products.
Advertising is about communicating ideas and values to people who are already interested in what you have to offer. It is about changing attitudes and minds. It's all about building relationships.
It is all about making people feel good.
However, if your customers don't want what you have to offer, you won't be able to sell anything.
You must first get to know your customer before you can start advertising projects.
Then you can design ads that will resonate with them.
What is an ad-campaign?
An advertising campaign is a series of advertisements designed to promote a product or service. It could also refer the entire production of such advertisements.
The term "ad" comes from the Latin word for "to sell." The first known use was by Marcus Terentius Varro (116-27 BC), who used it as a verb meaning "to make a sale."
Advertising campaigns are typically done by large agencies and companies. They may involve many different media types, including print, television, radio, internet, etc.
Advertising campaigns can last up to six months and have specific goals. One example is that some campaigns seek to create awareness while others are more focused on increasing sales.
Statistics
- It's 100% reliant on your website traffic. (quicksprout.com)
- Nonetheless, advertising spending as a share of GDP was slightly lower – about 2.4 percent. (en.wikipedia.org)
- Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% outdoor, and 4.3% on radio. (en.wikipedia.org)
- Google will display whichever ad type (CPM or CPC) is expected to earn more revenue for the publisher, which is in Google's best interest since they take a 32% share of the revenue. (quicksprout.com)
External Links
How To
How to run ads that are paid
Paid advertising refers to any marketing activity where you pay money for something. This could be purchasing advertising space on the internet, placing ads in newspapers and magazines, as well as paying someone to promote you business online. Paid advertising can include display advertising, email marketing or mobile app promotion.
Your campaign should be cost-effective and deliver the desired results. Also, consider whether you can get enough return-on-investment (ROI), to justify the expense.
Before you start a paid advertising campaign, it is important to identify potential customers for your product or service. Start with free advertising, such as posting flyers in your community, making announcements at schools, and sharing your message on social media.
Knowing your target audience will help you decide the best way to reach them. Advertising in classifieds in local newspapers is a good way to advertise if you sell organic food. For cosmetics sales, it might be more advantageous to advertise on radio and TV.
Once you have decided who you want to reach out to, it is time to determine how much money you are willing to spend. There are several methods you can use to calculate your spending budget. One method is to divide the total amount you plan to spend into daily, weekly, monthly, quarterly, or yearly amounts. A spreadsheet program is another option.