WSB is one of Atlanta’s commercial AM radio stations. It is the Cox Media Group's flagship station, and also hosts the ABC and NBC television networks. Since the 1940s, WSB was the home of the "Atlanta Braves," the name of the local Major League Baseball player, and the University of Georgia Bulldogs Radio Network. In the early years, WSB was a separate programming entity, with easy listening and popular music formats, but eventually transitioned into a full service broadcast station.
In the 1920s, a second entertainment wavelength was set aside by the Department of Commerce for local broadcasters. The "Red Network", a NBC radio channel, offered a variety in radio programming, including dramas, news, sports, and news. Although WSB wasn't part of the network, it was the first official television affiliate of NBC.
WSB's list of notable feats is long, but it's hard to deny the aforementioned NBC's red network was one of the most innovative and successful in the country. The trademark three-tone NBC chimes, which WSB created in the early days of television, is one of the most notable examples. This was the first time such chimes were heard in the Atlanta area and may have had the most influence on the popularity of NBC's flagship television network. Notable is also the fact that WSB was first to broadcast a "statewide television news program," something no other local television station did. Other notable WSB alums include Wright Bryan, the first war correspondent to report on the D-Day invasion, and Russ Spooner, the first WSB morning show host.
WSB's list gimmicks include a wacky nickname and a slew TV-related accolades. WSB, for instance, has the distinction of being the second oldest television station south-west of Washington, D.C., along with the second-oldest signer on the air in Atlanta. WSB-TV aired its first broadcast on Channel 8 in September 1948. When Cox purchased WSB in 1980 it moved to Channel 2 before switching networks with WXIA TV. WSB's other major coup was the acquisition of the Atlanta Hawks, who joined the fray in 1995.
FAQ
What do you need to know about print advertising?
Print advertising is an effective medium for communicating with consumers. Print advertising is used by many companies to promote their products and services. The goal is to get the consumer's attention.
Print ads are typically one page long and include text, images, logos and other graphics. They may also include sound, animation, video, and hyperlinks.
The following are the main types print advertisements:
1. Brochures - These are large format printed pieces designed to attract people into stores. They often have colorful pictures and eye-catching designs.
2. Catalogues - These are smaller versions of brochures. These are usually sent to customers who request information about specific items.
3. Flyers - These are small pieces of paper distributed at events such as concerts and fairs. They are generally free but must be paid for if they are handed out at retail outlets.
4. Flyers are also available in posters. They are displayed on walls, fences, and buildings. They are typically created using computer software programs that aim to attract the attention of passersby.
5. Direct mail: These are postcards or letters that are sent directly by post to potential customers. Companies send these out periodically to remind existing customers about their business.
6. Newspaper ads - These ads are published in magazines and newspapers. They can be quite lengthy and often include text as well as images.
What is affiliate marketing?
Affiliate marketing is an internet business model in which you refer customers to other products and services. When someone purchases from you, the product owner will pay you.
Affiliate marketing relies on referrals. To get people to buy from your affiliate marketing, you don't have any special requirements. You just need to refer them to our website.
There are many ways to make money, without having to do any selling. It's easy to sell just as much as it is to purchase.
In minutes, you can also set up an affiliate account.
You will get more commission if you refer more people.
There are 2 types of affiliates.
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Affiliates who are the owners of their own websites
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Affiliates that work for companies offering products and services.
What are the basics of radio advertising?
You should understand how the different types of media affect each other. All media forms can be considered complementary, rather than competing.
Radio advertising is best when used in conjunction with television. It enhances television by reinforcing important messages and providing additional details.
For radio listeners, TV commercials can often be too long. Radio ads are often shorter and cheaper.
How can I choose my target audience
Begin with you and your closest friends. You might be unsure where to begin. Ask yourself: "Whom am I trying to reach?"
Ask yourself these questions. Who are the most influential people within my industry? What problems do they have to deal with every day? Which people are the most intelligent in my industry? Where can they be found online?
Rewind to the beginning, when your business was founded. What was your motivation for starting? What was your problem and how did it solve?
These answers will allow you to determine who your ideal customers are. You'll also learn more about what makes them tick and why they buy from you.
You can also look at your competitors' websites and social media pages to find clues about whom they cater to.
Once you've identified your target customers, you'll need to decide which channel(s) to use to reach them. For example, if your company provides services to real estate agents, you might create an informational website targeting home buyers.
A blog could be created if your software is offered to small businesses.
If you sell clothing, you can create a Facebook fan page for teens. A Twitter account could be set up by restaurant owners to allow parents to search for places that are kid-friendly.
The point here is that there are many ways to get your message across.
What is an advertiser buyer?
Advertising space is purchased by an advertiser on TV, radio and printed media.
An advertiser pays for the time they want their message to appear.
They do not always look for the best ads, but are looking for the most effective to reach their target audience.
Advertisers might have certain demographic information about potential customers. This could include age, gender income level, marital status and occupation as well as hobbies, interests, and so on.
This data can be used by the advertiser to decide which media is most effective for them. They might decide direct mail is more effective for older people.
Advertisers also check out the competition. Advertisers may decide to place their ads in close proximity to similar businesses.
In addition, advertisers consider the size of their budget and the amount of time they have to spend their money before it expires.
Is there a way to get no cost traffic?
Free Traffic refers to the traffic that comes directly from organic search results without paying for ads. This type is known as natural, or organic traffic. There are many methods to obtain free traffic such as article marketing or social media marketing.
Article Marketing is an excellent way to generate free traffic. Paid ads have a higher CPC, but the CPC is typically much lower than paid ads. Article marketing is also called content marketing.
Social Media Marketing – Social media platforms like Facebook, Twitter and LinkedIn let you promote your business via advertising. These platforms allow you to share updates, photos, and establish relationships with potential customers. Many businesses choose to pay for ad space on social media websites because they want to reach a wider audience at a lower price.
Blogging - Blogging is another great way to generate free traffic. High quality content will draw people to your blog. Once you're attracting visitors, you can monetize your blog by selling products or services.
Email Marketing - Email marketing has been around since the early days of the Internet, but today it still remains one of the best ways to drive traffic to your website. Email marketing is an effective strategy to grow your subscribers and eventually sell things.
What is branding?
Branding is how you convey who you really are and what you believe in. It is how people remember your name.
Branding refers to creating a brand that is memorable for your company. Branding is more than a logo. It encompasses everything, from the physical appearance of your company to the voice and tone used by your employees.
A strong brand makes customers feel more confident about buying from you. They also feel more confident choosing your products than those from competitors.
Apple is a great example of a brand-named company. Apple's brand is recognized worldwide for its clean design, high product quality, and great customer support.
Apple's name has become synonymous for technology. Apple is what people think about when they see a smartphone, computer or tablet.
It is a good idea to create a brand prior to starting a new company. This will give your company a face and personality.
Statistics
- It collects money from the advertisers, keeps 32% for its role in facilitating the process, and the remaining 68% goes to the publisher (you). (quicksprout.com)
- It's 100% reliant on your website traffic. (quicksprout.com)
- Advertising spending as a share of GDP was about 2.9 percent. (en.wikipedia.org)
- Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. (en.wikipedia.org)
External Links
How To
How can I advertise on Google
AdWords is Google's advertising platform where businesses can buy ads based on keywords they want to target. First, you need to set up an account. The first step is to choose a campaign title, budget, ad type (text/image, video), and keywords. You then bid on these keywords. You only pay if someone clicks on your ads if they come from someone who searched for your targeted keywords. You get paid even if people don't purchase anything.
Google offers many tools to ensure your ads are successful. These tools include Ads Preferences Manager and Keyword Planner. These tools allow you see which options work best for your business.
The keyword planner will help you decide which keywords you should use in your campaigns. It also shows you how much competition there is for certain keywords, helping you decide whether or not to spend money bidding on them.
Ads Preferences Manager is available to alter settings such as maximum number of impressions per calendar day and minimum cost per click.
Analytics allows you to track and compare the performance of your ads with those of other advertisers. You can also view reports comparing the performance of your ads with others.